Pete Alonso, Tom Seaver 41 Forever Official T-Shirt
They used Facebook's existing ad feature Pete Alonso, Tom Seaver 41 Forever Official T-Shirt to buy ad space for a specific time block and specifically targeted key demographics. Facebook ad tools let you target people with specific interests based on their likes and pages they follow, so you can specifically target white, male, leans left, votes democrat, supports Bernie, likes videogames, single, etc. and the ads will only appear for people in those demos.
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